Adidas Basketball recently launched a new campaign featuring several famous basketball players in their “It’s On Me For My Brotherhood” campaign. The YouTube channel has been redesigned to have the look and feel of the campaign and features basketball player Dwight Howard.

Instead of seeding normal video assets, Adidas chose to let all the interaction take place on YouTube itself with interactive videos.

View the website here >>

Special thanks to Viralblog.com for directing the original images source!

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